Discover your greatest possible future

To envision your greatest possible future, you must first unlearn and reimagine.
What is your brand authority? What are your consumers’ needs?
Where is your opportunity for disruption?

What We Do

Strategic Insights

If what we’re giving you is a compass, consider the data-driven strategic insights the magnetic needle. They are absolutes to guide you on your journey, and they’re forged from some of the best research out there.

Activation

Okay, we’ve given you the compass, but terrain is rarely forgiving enough to give you safe passage as the crow flies. It’s time to activate your brand with solutions that overcome the obstacles between you and your greatest possible future.

New Reports Available

Making the hot list: Retail marketing tips for winning with millennials

Discover some of the biggest millennial trends in the retail space and learn how to incorporate these marketing insights into your organization’s

New Research ›
Millennial Insights ›

Okay, here's the shpiel

If it’s a given that businesses must adapt to a changing market, then why are we still saying things like “best business practices” and “rules for marketing your product”?

If we agree that marketing initiatives MUST be measurable and actionable, then why are we still approaching brands from an abstract point of view?

The abstract can lead to great creative, but more often it just leads to unwanted expenditure. John Wanamaker, considered the father of both the modern department store and modern advertising, once said, “I know that half of my advertising dollars are wasted … I just don’t know which half.”

After generations of brilliant creative minds and an uncountable number of wonderful storytellers, we believe it’s time to base marketing decisions on FACT rather than a hunch. Instead of marketing decisions based on an unwarranted instinct, we provide the tools necessary to make great and effective campaign solutions based on data.

 

 

At FutureCast, we understand that an idea is just that. Supported by real-time insights and actionable data, ideas can become ________. Because we’re tired of trying to shout over the universe when an intimate dialogue was always the goal.

The marketers who are busy writing the rulebook, are begging us to break their rules. The organizations that think they finally have the recipe for success are overcooking their meal. The executives that argue there is a right and wrong way of doing business don’t see us living between the lines. The marketers who are building highways, are begging us to take back roads.

You want the crystal ball? You want the treasure map? We can’t help you… What we do is give you the north-pointing compass, a directional beacon towards your greatest possible future.

Let’s begin this journey together.

How Shark Week Took a Bite Out of Millennials

What do “Orange is the New Black” and “House of Cards” have in common? Besides being highly addictive, they are both Netflix original series and popular millennial shows. Netflix is notoriously secretive about their viewership of original shows but a few agencies have found ways to gain valuable viewership insights by polling Netflix users.

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